In business there is often a misconception that business development and sales are one in the same.

 

“Business development is summarised as the ideas, initiatives and activities aimed towards making a business better. This includes increasing revenues, growth in terms of business expansion, increasing profitability by building strategic partnerships, and making strategic business decisions”… S Seth, 2018

 

“Selling or making sales consists of interpersonal interaction-the one-on-one meetings, telephone call and networking-that you engage in with prospects and customers”…the Entrepreneur